Narrative · Systems · Distribution

Nathan
Fang

I figure out why content works, then build the systems and coach the people that make it work again.

316M+ Organic views operated
400K+ Audience built from zero
100+ Creators coached
Nathan Fang

Selected work

Four cases · 2023—2026
01
BeFreedBeFreed · Systems & scale

120M views, and a program that kept running after I left

Rebuilt sourcing, coaching, creative strategy and internal tooling for a UGC program of 10–15 creators averaging 5K views a post.

Kate — Hobbies that make you educated, 1.2M views
02
Turbo AITurbo AI · Scale & iteration

196M views across UGC and influencer, in six months

Two lanes at once: a UGC program at volume, and an influencer program I built and then recommended we shut down.

Turbo AI UGC reel, 53.7M views
03
IruIru · Format research

From 6K average views to 6.8M+

Two content interns had a promising format that kept flopping. We reverse-engineered why the good versions worked, adapted it to the product, then rebuilt the plug so the reach converted.

Iru stranger-to-lunch reel, 3.6M views
04
Nathan FangMy own accounts · Personal brand

400K followers, and the six years of practice underneath all of this

Comedy taught me reach. An anonymous breakup account taught me resonance. Everything I coach came from making a lot of things myself first.

Anonymous account video, 8.2M views
How I work

It starts with being very good at the content.

Six years of making videos that went viral across very different formats. Everything else I do is built on that, and the work below is the proof. The higher rungs are how it scales past me.

LEVEL 01

Make it

Research what's already working, break down the patterns, pull out the elements that matter. Then draft, film, edit and post it myself. This is where the taste comes from.

LEVEL 02

Coach it

Teach creators to make it, in their own voice rather than mine. Making it myself taught me which small details actually move views: lighting, framing, hooks, delivery, scripts. Those are what I coach.

LEVEL 03

Systemize it

Turn the coaching into SOPs and repeatable formats, then train other coaches to run them. The knowledge stops living in my head.

LEVEL 04

Tool it

Build the tools that make the system easy to run: specs, dashboards, and performance data that surfaces on its own.

45-minute strategy call

For startups and creators. Growth, content, UGC, personal branding.

45 min · $199